Toyota Crown S50
The third-generation Crown that established Toyota's reputation for luxury and reliability.
- Power
- 105 bhp
- Top speed
- 99 mph
- Est. value
- $8k–$25k
About the Toyota Crown S50
The S50 generation Toyota Crown, launched in 1967, marked a significant step forward in Toyota's luxury aspirations, featuring a perimeter frame and a smooth M-series inline-six engine. Known as the 'White Crown' in Japan, it was marketed to private buyers rather than just taxi fleets, helping to democratise luxury car ownership. It was the first Crown to be produced in significant numbers for export markets, including Europe and North America. Collectors value the S50 for its robust engineering and its role in establishing the Crown as Japan's premier executive nameplate.
Toyota Crown S50 specs
The Toyota Crown S50 produces 105 bhp (78 kW) and 157 Nm (116 lb-ft) of torque. It has a top speed of 99 mph (160 km/h).
| Make | Toyota |
|---|---|
| Model | Crown |
| Generation | S50 |
| Trim | 2.0 |
| Years | 1967–1971 |
| Type | Classic |
| Body style | Saloon |
| Country | Japan |
| Original price | About $2,600 when new |
| Engine | 2.0-litre M-series inline-six |
|---|---|
| Displacement | 1,988 cc (2.0 litres) |
| Induction | Naturally aspirated |
| Power | 105 bhp (78 kW) at 5,200 rpm |
| Torque | 157 Nm (116 lb-ft) |
| Top speed | 99 mph (160 km/h) |
| Transmission | 3-speed manual |
| Drivetrain | Rear-wheel drive |
| Weight | 1,265 kg (2,789 lb) |
| Power-to-weight | 83 bhp per tonne |
Typical figures for the standard car; options, markets and model years vary. Where our specs come from
How much is a Toyota Crown S50 worth?
A typical Toyota Crown S50 is estimated to be worth $8,000 – $25,000 (about £6,000 – £19,000).
Its original price when new was about $2,600.
Values are directional estimates for a typical example, not appraisals. Condition, mileage, history and specification all change what a real car is worth. Pound figures use the exchange rate of 3 November 2026. How values are estimated
Toyota Crown S50 rarity in CarSpot
The Toyota Crown S50 is an Uncommon card in CarSpot, with a rarity score of 25 out of 100. Hot hatches and premium sporty cars. An Uncommon card is worth 20 XP.
Each model's tier starts from a 0–100 score based on its value plus its power or production numbers. Once enough players have spotted a model, how often it is spotted can move it up or down one tier. How CarSpot rarity works
Rarity is a collectible game mechanic, not an assessment of real-world scarcity or value.
Toyota Crown S50 fun facts
- The S50 was the first Crown to offer a two-door hardtop body style, aimed at the personal luxury market.
- Toyota used the slogan 'White Crown' for this generation to encourage Japanese families to buy a luxury car for personal use.
- The S50 Crown was one of the first Japanese cars to be officially imported into several European markets, including the UK and the Netherlands.
