Oldsmobile Hurst/Olds (1st generation)
The 'Gentleman's Muscle Car' featuring a massive 455 cubic-inch V8 and the iconic Hurst Dual-Gate shifter.
- Power
- 380 bhp
- 0–60 mph
- 5.9 s
- Top speed
- 130 mph
- Est. value
- $75k–$185k
About the Oldsmobile Hurst/Olds
The 1969 Hurst/Olds was a collaboration between Oldsmobile and Hurst Performance, designed to bypass GM's corporate ban on engines larger than 400 cubic inches in intermediate cars. Based on the Cutlass Supreme, it featured a 455 cubic-inch Rocket V8 producing 380 hp and a massive 500 lb-ft of torque. Distinguished by its Firefrost Gold on Cameo White paint scheme and functional twin-snout hood scoops, it offered a more refined, 'executive' take on the muscle car formula. The interior featured the famous Hurst Dual-Gate shifter, allowing drivers to choose between fully automatic or manual gear selection.
Oldsmobile Hurst/Olds specs
The Oldsmobile Hurst/Olds produces 380 bhp (283 kW) and 678 Nm (500 lb-ft) of torque. It reaches 60 mph in 5.9 seconds and has a top speed of 130 mph (209 km/h).
| Make | Oldsmobile |
|---|---|
| Model | Hurst/Olds |
| Generation | First Generation (1st generation) |
| Trim | 7.5 V8 |
| Years | 1968–1969 |
| Type | Muscle |
| Body style | Coupé |
| Country | United States |
| Production | About 906 built |
| Original price | About $4,500 when new |
| Engine | 7.5-litre V8 |
|---|---|
| Displacement | 7,456 cc (7.5 litres) |
| Induction | Naturally aspirated |
| Power | 380 bhp (283 kW) at 5,000 rpm |
| Torque | 678 Nm (500 lb-ft) |
| Redline | 5,500 rpm |
| 0–60 mph | 5.9 s |
| Top speed | 130 mph (209 km/h) |
| Transmission | 3-speed automatic |
| Drivetrain | Rear-wheel drive |
| Weight | 1,762 kg (3,885 lb) |
| Power-to-weight | 216 bhp per tonne |
Typical figures for the standard car; options, markets and model years vary. Where our specs come from
How much is an Oldsmobile Hurst/Olds worth?
A typical Oldsmobile Hurst/Olds is estimated to be worth $75,000 – $185,000 (about £56,000 – £138,000).
Its original price when new was about $4,500.
Values are directional estimates for a typical example, not appraisals. Condition, mileage, history and specification all change what a real car is worth. Pound figures use the exchange rate of 3 November 2026. How values are estimated
Oldsmobile Hurst/Olds rarity in CarSpot
The Oldsmobile Hurst/Olds is a Unicorn card in CarSpot, with a rarity score of 96 out of 100. The rarest tier: hypercars, one-offs and cars built in tiny numbers, typically fewer than about 500. A Unicorn card is worth 320 XP.
Each model's tier starts from a 0–100 score based on its value plus its power or production numbers. Once enough players have spotted a model, how often it is spotted can move it up or down one tier. How CarSpot rarity works
Rarity is a collectible game mechanic, not an assessment of real-world scarcity or value.
Oldsmobile Hurst/Olds fun facts
- The 1969 model featured a unique 'mailbox' hood scoop that was fully functional, feeding cold air directly into the massive 455 cubic-inch engine.
- While 906 units are the commonly cited production total, this includes 2 convertibles built for promotional use and 904 hardtop coupés.
- The Hurst Dual-Gate shifter, nicknamed the 'His and Hers' shifter, allowed for standard automatic shifting or a separate gate for manual upshifts.
