Ford Maverick (1st generation)
The 'import killer' that outsold the Mustang in its debut year.
- Power
- 105 bhp
- 0–60 mph
- 14.1 s
- Top speed
- 94 mph
- Est. value
- $8k–$28k
About the Ford Maverick
Launched in April 1969 as a 1970 model, the Ford Maverick was a compact 'sub-Mustang' designed to combat the rising tide of fuel-efficient imports like the Volkswagen Beetle. Built on a shortened Falcon chassis, it prioritised simplicity and low maintenance, famously lacking a glovebox in early models to save costs. The 2.8-litre (170 cu in) straight-six was the entry-level powertrain, offering reliable if modest performance wrapped in a stylish fastback body. While originally intended as a 'throwaway' economy car, its massive sales success and clean lines have earned it a dedicated following among classic Ford collectors.
Ford Maverick specs
The Ford Maverick produces 105 bhp (78 kW) and 212 Nm (156 lb-ft) of torque. It reaches 60 mph in 14.1 seconds and has a top speed of 94 mph (151 km/h).
| Make | Ford |
|---|---|
| Model | Maverick |
| Generation | First Generation (1st generation) |
| Trim | 2.8 |
| Years | 1969–1977 |
| Type | Classic |
| Body style | Coupé |
| Country | United States |
| Original price | About $2,000 when new |
| Engine | 2.8-litre Thriftpower inline-six |
|---|---|
| Displacement | 2,786 cc (2.8 litres) |
| Induction | Naturally aspirated |
| Power | 105 bhp (78 kW) at 4,400 rpm |
| Torque | 212 Nm (156 lb-ft) |
| Redline | 5,000 rpm |
| 0–60 mph | 14.1 s |
| Top speed | 94 mph (151 km/h) |
| Transmission | 3-speed manual |
| Drivetrain | Rear-wheel drive |
| Weight | 1,094 kg (2,412 lb) |
| Power-to-weight | 96 bhp per tonne |
Typical figures for the standard car; options, markets and model years vary. Where our specs come from
How much is a Ford Maverick worth?
A typical Ford Maverick is estimated to be worth $8,000 – $28,000 (about £6,000 – £21,000).
Its original price when new was about $2,000.
Values are directional estimates for a typical example, not appraisals. Condition, mileage, history and specification all change what a real car is worth. Pound figures use the exchange rate of 3 November 2026. How values are estimated
Ford Maverick rarity in CarSpot
The Ford Maverick is an Uncommon card in CarSpot, with a rarity score of 23 out of 100. Hot hatches and premium sporty cars. An Uncommon card is worth 20 XP.
Each model's tier starts from a 0–100 score based on its value plus its power or production numbers. Once enough players have spotted a model, how often it is spotted can move it up or down one tier. How CarSpot rarity works
Rarity is a collectible game mechanic, not an assessment of real-world scarcity or value.
Ford Maverick fun facts
- The Maverick was so successful that it sold 578,914 units in its first year, surpassing the Ford Mustang's first-year sales record.
- Early 1970 models featured a unique 'semi-automatic' transmission option where the driver shifted gears manually but without a clutch pedal.
- The name 'Maverick' was chosen to sound independent and rebellious, a theme reinforced by the long-horned steer logo that adorned the car.
