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UnicornMuscle · 1969 · United States

Pontiac Firebird Trans Am (1st generation)

The birth of a legend: Pontiac's race-bred F-body flagship.

Power
335 bhp
0–60 mph
6.5 s
Top speed
130 mph
Est. value
$71k–$449k

About the Pontiac Firebird Trans Am

Introduced mid-year in 1969, the Trans Am was a $725 performance package that transformed the Firebird into a serious road-course contender. Named after the SCCA racing series, it featured a functional Ram Air hood, a distinctive rear spoiler, and heavy-duty suspension tuned for handling rather than just straight-line speed. Every 1969 example was finished in Cameo White with Tyrol Blue stripes, a nod to American racing colours. While it was a sales disappointment at launch with only 697 units built, its rarity and status as the first of the Trans Am lineage make it one of the most coveted muscle cars today.

Pontiac Firebird Trans Am specs

The Pontiac Firebird Trans Am produces 335 bhp (250 kW) and 583 Nm (430 lb-ft) of torque. It reaches 60 mph in 6.5 seconds and has a top speed of 130 mph (209 km/h).

Overview
MakePontiac
ModelFirebird Trans Am
GenerationFirst Generation (1st generation)
Trim6.6 V8
Years1969
TypeMuscle
Body styleCoupé
CountryUnited States
ProductionAbout 697 built
Original priceAbout $3,600 when new
Performance
Engine6.6-litre V8
Displacement6,555 cc (6.6 litres)
InductionNaturally aspirated
Power335 bhp (250 kW) at 5,000 rpm
Torque583 Nm (430 lb-ft)
Redline5,500 rpm
0–60 mph6.5 s
Top speed130 mph (209 km/h)
Transmission4-speed manual
DrivetrainRear-wheel drive
Weight1,678 kg (3,699 lb)
Power-to-weight200 bhp per tonne

Typical figures for the standard car; options, markets and model years vary. Where our specs come from

How much is a Pontiac Firebird Trans Am worth?

A typical Pontiac Firebird Trans Am is estimated to be worth $71,000 – $449,000 (about £53,000 – £335,000).

Its original price when new was about $3,600.

Values are directional estimates for a typical example, not appraisals. Condition, mileage, history and specification all change what a real car is worth. Pound figures use the exchange rate of 3 November 2026. How values are estimated

Pontiac Firebird Trans Am rarity in CarSpot

The Pontiac Firebird Trans Am is a Unicorn card in CarSpot, with a rarity score of 100 out of 100. The rarest tier: hypercars, one-offs and cars built in tiny numbers, typically fewer than about 500. A Unicorn card is worth 320 XP.

Each model's tier starts from a 0–100 score based on its value plus its power or production numbers. Once enough players have spotted a model, how often it is spotted can move it up or down one tier. How CarSpot rarity works

Rarity is a collectible game mechanic, not an assessment of real-world scarcity or value.

Pontiac Firebird Trans Am fun facts

  • Pontiac had to pay the SCCA a $5 royalty for every car sold to use the 'Trans Am' name, an agreement that lasted until the model was discontinued in 2002.
  • Despite the name, the 400 cubic-inch V8 was actually too large for the SCCA Trans-Am series' 5.0-litre engine limit at the time.
  • Only eight convertibles were ever produced for the 1969 model year, making them some of the rarest and most valuable Pontiacs in existence.

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