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UnicornMuscle · 1969–1970 · United States

Mercury Cougar Eliminator

The gentleman's muscle car with a high-revving Trans-Am heart.

Power
290 bhp
0–60 mph
6.7 s
Top speed
120 mph
Est. value
$85k–$165k

About the Mercury Cougar Eliminator

The 1970 Mercury Cougar Eliminator Boss 302 represents the peak of Mercury's pony car performance, blending luxury with the high-revving engine developed for SCCA Trans-Am racing. While the Cougar was typically marketed as a more sophisticated alternative to the Ford Mustang, the Eliminator package added aggressive aero, including a front chin spoiler and a rear wing. The Boss 302 variant is particularly prized by collectors for its mechanical lifters and canted-valve heads, which allowed it to breathe better at high RPMs than the larger big-block options. Only 469 units were produced for the 1970 model year, making it significantly rarer than its Mustang Boss 302 cousin.

Mercury Cougar Eliminator specs

The Mercury Cougar Eliminator produces 290 bhp (216 kW) and 393 Nm (290 lb-ft) of torque. It reaches 60 mph in 6.7 seconds and has a top speed of 120 mph (193 km/h).

Overview
MakeMercury
ModelCougar Eliminator
TrimBoss 302
Years1969–1970
TypeMuscle
Body styleCoupé
CountryUnited States
ProductionAbout 469 built
Original priceAbout $3,700 when new
Performance
Engine302-cubic inch (4.9-litre) Boss V8
Displacement4,942 cc (4.9 litres)
InductionNaturally aspirated
Power290 bhp (216 kW) at 5,800 rpm
Torque393 Nm (290 lb-ft)
Redline6,250 rpm
0–60 mph6.7 s
Top speed120 mph (193 km/h)
Transmission4-speed manual
DrivetrainRear-wheel drive
Weight1,579 kg (3,481 lb)
Power-to-weight184 bhp per tonne

Typical figures for the standard car; options, markets and model years vary. Where our specs come from

How much is a Mercury Cougar Eliminator worth?

A typical Mercury Cougar Eliminator is estimated to be worth $85,000 – $165,000 (about £63,000 – £123,000).

Its original price when new was about $3,700.

Values are directional estimates for a typical example, not appraisals. Condition, mileage, history and specification all change what a real car is worth. Pound figures use the exchange rate of 3 November 2026. How values are estimated

Mercury Cougar Eliminator rarity in CarSpot

The Mercury Cougar Eliminator is a Unicorn card in CarSpot, with a rarity score of 100 out of 100. The rarest tier: hypercars, one-offs and cars built in tiny numbers, typically fewer than about 500. A Unicorn card is worth 320 XP.

Each model's tier starts from a 0–100 score based on its value plus its power or production numbers. Once enough players have spotted a model, how often it is spotted can move it up or down one tier. How CarSpot rarity works

Rarity is a collectible game mechanic, not an assessment of real-world scarcity or value.

Mercury Cougar Eliminator fun facts

  • The 'Boss' name was coined by designer Larry Shinoda, who used it as a code name to keep the project secret, claiming he was working on 'the Boss's car'.
  • Unlike the Mustang Boss 302, the Cougar version was only available with a 4-speed manual transmission and could not be ordered with an automatic.
  • The 1970 Eliminator featured a unique 'cat-paw' logo in the centre of its divided front grille, distinguishing it from the 1969 model.

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