AMC Matador (1st generation)
The rugged, reliable intermediate that defined the 1970s American fleet.
- Power
- 150 bhp
- Est. value
- $6k–$18k
About the AMC Matador
The first-generation AMC Matador replaced the Rebel in 1971, serving as American Motors' primary intermediate offering. For 1972, the 304 cubic-inch (5.0L) V8 became a popular choice, offering a balance of durability and sufficient power for family and fleet use. While the Matador is perhaps best remembered for its later 'coffin-nose' coupe and its role as a ubiquitous police cruiser in shows like Adam-12, the early sedans were praised for their 'Buyer Protection Plan' warranty and straightforward mechanicals. It offers a soft, comfort-oriented ride typical of the era, though its handling is best described as relaxed rather than precise.
AMC Matador specs
The AMC Matador produces 150 bhp (112 kW) and 332 Nm (245 lb-ft) of torque.
| Make | AMC |
|---|---|
| Model | Matador |
| Generation | 1st Gen (1st generation) |
| Trim | 5.0 |
| Years | 1971–1973 |
| Type | Classic |
| Body style | Sedan |
| Country | United States |
| Production | About 54,653 built |
| Original price | About $2,900 when new |
| Engine | 5.0-litre V8 |
|---|---|
| Displacement | 4,982 cc (5.0 litres) |
| Induction | Naturally aspirated |
| Power | 150 bhp (112 kW) at 4,400 rpm |
| Torque | 332 Nm (245 lb-ft) |
| Transmission | 3-speed automatic |
| Drivetrain | Rear-wheel drive |
| Weight | 1,438 kg (3,170 lb) |
| Power-to-weight | 104 bhp per tonne |
Typical figures for the standard car; options, markets and model years vary. Where our specs come from
How much is an AMC Matador worth?
A typical AMC Matador is estimated to be worth $5,500 – $18,000 (about £4,100 – £13,000).
Its original price when new was about $2,900.
Values are directional estimates for a typical example, not appraisals. Condition, mileage, history and specification all change what a real car is worth. Pound figures use the exchange rate of 3 November 2026. How values are estimated
AMC Matador rarity in CarSpot
The AMC Matador is an Uncommon card in CarSpot, with a rarity score of 38 out of 100. Hot hatches and premium sporty cars. An Uncommon card is worth 20 XP.
Each model's tier starts from a 0–100 score based on its value plus its power or production numbers. Once enough players have spotted a model, how often it is spotted can move it up or down one tier. How CarSpot rarity works
Rarity is a collectible game mechanic, not an assessment of real-world scarcity or value.
AMC Matador fun facts
- The Matador name was chosen after consumer clinics found it sounded 'exciting and virile,' though it was less popular in Puerto Rico where it translates to 'killer'.
- In 1972, AMC introduced the industry's first 'Buyer Protection Plan,' a 12-month/12,000-mile bumper-to-bumper warranty that significantly improved owner satisfaction.
- The 1972 Matador was a staple of the Los Angeles Police Department, which favoured the AMC for its ruggedness and powerful optional V8 engines.
