Ford Bronco (1st generation)
The rugged pioneer that defined the American compact SUV.
- Power
- 200 bhp
- 0–60 mph
- 11.5 s
- Top speed
- 93 mph
- Est. value
- $35k–$120k
About the Ford Bronco
The first-generation Ford Bronco was developed as a direct competitor to the International Scout and Jeep CJ-5, offering a more refined on-road experience without sacrificing off-road utility. The 289 cubic-inch V8, introduced shortly after launch, transformed the Bronco into a capable performer, providing the torque necessary for heavy trails. Its short 92-inch wheelbase and innovative Mono-Beam front suspension made it exceptionally agile in tight terrain. Today, the 'Early Bronco' is a cornerstone of the collector market, prized for its iconic boxy styling and simple, robust mechanicals that are highly conducive to both restoration and modification.
Ford Bronco specs
The Ford Bronco produces 200 bhp (149 kW) and 382 Nm (282 lb-ft) of torque. It reaches 60 mph in 11.5 seconds and has a top speed of 93 mph (150 km/h).
| Make | Ford |
|---|---|
| Model | Bronco |
| Generation | First Generation (1st generation) |
| Trim | 289 V8 |
| Years | 1966–1977 |
| Type | Classic |
| Body style | SUV |
| Country | United States |
| Original price | About $2,200 when new |
| Engine | 4.7-litre V8 |
|---|---|
| Displacement | 4,727 cc (4.7 litres) |
| Induction | Naturally aspirated |
| Power | 200 bhp (149 kW) at 4,400 rpm |
| Torque | 382 Nm (282 lb-ft) |
| Redline | 5,000 rpm |
| 0–60 mph | 11.5 s |
| Top speed | 93 mph (150 km/h) |
| Transmission | 3-speed manual |
| Drivetrain | Four-wheel drive |
| Weight | 1,402 kg (3,091 lb) |
| Power-to-weight | 143 bhp per tonne |
Typical figures for the standard car; options, markets and model years vary. Where our specs come from
How much is a Ford Bronco worth?
A typical Ford Bronco is estimated to be worth $35,000 – $120,000 (about £26,000 – £89,000).
Its original price when new was about $2,200.
Values are directional estimates for a typical example, not appraisals. Condition, mileage, history and specification all change what a real car is worth. Pound figures use the exchange rate of 3 November 2026. How values are estimated
Ford Bronco rarity in CarSpot
The Ford Bronco is an Uncommon card in CarSpot, with a rarity score of 41 out of 100. Hot hatches and premium sporty cars. An Uncommon card is worth 20 XP.
Each model's tier starts from a 0–100 score based on its value plus its power or production numbers. Once enough players have spotted a model, how often it is spotted can move it up or down one tier. How CarSpot rarity works
Rarity is a collectible game mechanic, not an assessment of real-world scarcity or value.
Ford Bronco fun facts
- The Bronco was the first vehicle to be officially described by Ford as a 'Sports Utility Vehicle' in its marketing literature.
- Early models used a 'T-handle' transfer case shifter, which was replaced by a 'J-handle' design in 1973 to improve shifting reliability.
- The 289 V8 was technically replaced by the 302 V8 in 1969, but many enthusiasts still refer to the early V8 models by their original displacement.
